{"id":106439,"date":"2026-04-08T14:09:52","date_gmt":"2026-04-08T12:09:52","guid":{"rendered":"https:\/\/gorica.info\/?p=106439"},"modified":"2026-04-08T15:17:11","modified_gmt":"2026-04-08T13:17:11","slug":"revolucija-ulaznica-na-entrio-hr-od-danas-bas-svi-dogadaji-na-jednom-mjestu","status":"publish","type":"post","link":"https:\/\/gorica.info\/en\/revolucija-ulaznica-na-entrio-hr-od-danas-bas-svi-dogadaji-na-jednom-mjestu\/","title":{"rendered":"Revolucija ulaznica na Entrio.hr:  Od danas ba\u0161 svi doga\u0111aji na jednom mjestu"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-size: 20px;\">Hrvatsko tr\u017ei\u0161te doga\u0111aja dobiva platformu kakvu nikad nije imalo. Entrio, najve\u0107i regionalni prodavatelj ulaznica, pokre\u0107e novu generaciju svoje usluge i postaje sveobuhvatna tra\u017eilica doga\u0111anja &#8211; jedinstveno mjesto na kojem korisnici mogu prona\u0107i ba\u0161 sve doga\u0111aje, neovisno o tome gdje se ulaznice prodaju.<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">Time <\/span><strong><a href=\"https:\/\/www.entrio.hr\/\">Entrio<\/a><\/strong><span style=\"font-weight: 400;\"> preuzima ulogu sredi\u0161njeg informativnog i distribucijskog portala za doga\u0111anja u <strong>Hrvatskoj, Sloveniji i Bosni i Hercegovini<\/strong> &#8211; od koncerata i festivala, preko sportskih i kulturnih doga\u0111aja, do poslovnih i obiteljskih sadr\u017eaja.<\/span><\/span><\/p>\n<h3><strong>Kraj fragmentiranog tr\u017ei\u0161ta<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Na tr\u017ei\u0161tu je nedostajao jedinstveni portal koji bi na jednom mjestu objedinio sve informacije o tome \u201e\u0161to se doga\u0111a\u201c i kako do ulaznica. Informacije su bile raspr\u0161ene po razli\u010ditim platformama, dru\u0161tvenim mre\u017eama i pojedina\u010dnim prodajnim kanalima.<\/span><\/p>\n<h3><strong>Entrio sada uvodi model centralnog portala za doga\u0111aje:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">prikazuje doga\u0111aje iz razli\u010ditih izvora<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">omogu\u0107uje strukturiranu pretragu po \u017eanru, mjestu, izvo\u0111a\u010du, datumu\u2026 bez obzira na platformu na kojoj se prodaju ulaznice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">postaje primarni izvor informacija o doga\u0111ajima na tr\u017ei\u0161tu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Drugim rije\u010dima, korisnici vi\u0161e ne moraju tra\u017eiti doga\u0111aje s desetina izvora &#8211; doga\u0111aji dolaze njima.<\/span><\/p>\n<h3><strong>Platforma strukturirana u tematske homepage stranice<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Event industrija obuhva\u0107a \u0161irok spektar razli\u010ditih kategorija doga\u0111aja, koje prvi put na tr\u017ei\u0161tu dobivaju i vlastite, posebno osmi\u0161ljene naslovnice prilago\u0111ene svakom pojedinom tipu doga\u0111aja.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 20px;\">\u201eRazmi\u0161ljali smo i shvatili da zapravo nitko u fokus ne stavlja kupca i ono \u0161to njemu treba. Napravili smo istra\u017eivanje i donijeli odluku da ulo\u017eimo u vrhunsku tehnologiju te svakom kupcu ponudimo ono \u0161to tra\u017ei \u2013 sve doga\u0111aje na jednom mjestu. Ako te zanimaju, primjerice, samo business doga\u0111anja, od sada za taj tip doga\u0111aja ima\u0161 i dedicirani homepage gdje \u0107e\u0161 lako prona\u0107i sljede\u0107u konfu na koju \u0107e\u0161 oti\u0107i\u201c, obja\u0161njava <strong>Berislav Marszalek, osniva\u010d Entrio platforme<\/strong>.<\/span><\/p>\n<h3><strong>Pametna pretraga pogonjena umjetnom inteligencijom<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">U sredi\u0161tu nove platforme nalazi se napredna tra\u017eilica pogonjena AI tehnologijom (umjetnom inteligencijom), koja korisnicima omogu\u0107uje br\u017ee, preciznije i intuitivnije otkrivanje sadr\u017eaja putem &#8216;natural language&#8217; pretrage. Ovakva tra\u017eilica prepoznaje tipfelere, sinonime te kontekst, omogu\u0107uju\u0107i korisnicima da brzo i jednostavno prona\u0111u relevantne doga\u0111aje.<\/span><\/p>\n<h3><strong>Vi\u0161e publike, bolja prodaja i dubinska analitika<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Organizatori doga\u0111aja sada kod nas dobivaju ve\u0107u vidljivost &#8211; vi\u0161e ljudi saznaje za njihov doga\u0111aj, a oni koji prodaju ulaznice putem Entrio platforme povrh toga imaju osigurane brojne dodatne koristi, zna\u010dajno ve\u0107i doseg i poja\u010danu prodaju.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Za organizatore doga\u0111aja, nova platforma donosi konkretne poslovne prednosti:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">ve\u0107i doseg, vidljivost i bolje prodajne rezultate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">personalizirane promotivne kampanje<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">naprednu analitiku temeljenu na pona\u0161anju korisnika i trendovima tr\u017ei\u0161ta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">uvid u performanse doga\u0111aja i publike u realnom vremenu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Pove\u0107ani web promet i \u0161iri bazen korisnika omogu\u0107uju i u\u010dinkovitiju prodaju ulaznica.<\/span><\/p>\n<h3><b>Strate\u0161ki iskorak Entrio grupe<\/b><\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Rije\u010d je o strate\u0161kom projektu Entrio grupe, kojim se kompanija repozicionira na postoje\u0107im tr\u017ei\u0161tima kao pametan, prakti\u010dan i nezaobilazan homepage za sve posjetitelje doga\u0111aja.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Entrio ostaje tehnolo\u0161ki najnaprednija i najpouzdanija ticketing platforma u regiji, ali novim modelom \u0161iri svoju ulogu &#8211; od prodavatelja ulaznica prema centralnom digitalnom ekosustavu doga\u0111anja.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Ovo je tek prva faza ulaganja u novu tehnologiju, Entrio \u0107e u daljnjim fazama razvoja uvesti personalizirane preporuke te jo\u0161 jednostavniju pretragu uz nove i kreativne na\u010dine prikaza relevantnog sadr\u017eaja.<\/span><\/p>\n<h3>Novo sredi\u0161nje mjesto &#8211; portal i tra\u017eilica za sve koji tra\u017ee dobar provod<\/h3>\n<p><span style=\"font-weight: 400; font-size: 20px;\">Nova platforma osmi\u0161ljena je kao sredi\u0161nje mjesto na kojem korisnici mogu pravovremeno prona\u0107i sve \u0161to ih zanima &#8211; bilo da tra\u017ee koncert, utakmicu, kazali\u0161nu predstavu, konferenciju ili obiteljski doga\u0111aj.<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/www.entrio.hr\/\"><span style=\"font-weight: 400;\">Entrio<\/span><\/a><span style=\"font-weight: 400;\"> tako postaje odgovor na klju\u010dno pitanje koje si svakodnevno postavljamo:<\/span><\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\"><i>\u0160to se doga\u0111a u gradu ve\u010deras? <\/i><\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hrvatsko tr\u017ei\u0161te doga\u0111aja dobiva platformu kakvu nikad nije imalo. Entrio, najve\u0107i regionalni prodavatelj ulaznica, pokre\u0107e novu generaciju svoje usluge i postaje sveobuhvatna tra\u017eilica doga\u0111anja &#8211; jedinstveno mjesto na kojem korisnici mogu prona\u0107i ba\u0161 sve doga\u0111aje, neovisno o tome gdje se ulaznice prodaju. Time Entrio preuzima ulogu sredi\u0161njeg informativnog i distribucijskog portala za doga\u0111anja u Hrvatskoj, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":106440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"1","last_modified_date":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"3","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":"Entrio, najve\u0107i regionalni prodavatelj ulaznica, pokre\u0107e novu generaciju svoje usluge i postaje sveobuhvatna tra\u017eilica doga\u0111anja"},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[92],"tags":[24537,18442,14204],"class_list":["post-106439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info","tag-berislav-marszalek","tag-entrio","tag-nova-usluga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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