{"id":47750,"date":"2023-04-29T06:23:48","date_gmt":"2023-04-29T04:23:48","guid":{"rendered":"https:\/\/gorica.info\/?p=47750"},"modified":"2023-04-29T06:23:48","modified_gmt":"2023-04-29T04:23:48","slug":"cak-96-posto-hrvata-kupuje-trgovacke-marke-jeftinije-su-od-poznatih-brendova-a-podjednako-kvalitetne","status":"publish","type":"post","link":"https:\/\/gorica.info\/en\/cak-96-posto-hrvata-kupuje-trgovacke-marke-jeftinije-su-od-poznatih-brendova-a-podjednako-kvalitetne\/","title":{"rendered":"\u010cak 96 posto Hrvata kupuje trgova\u010dke marke: Jeftinije su od poznatih brendova, a podjednako kvalitetne"},"content":{"rendered":"<p><strong>Trgova\u010dke marke<\/strong> pro\u0161le su duga\u010dak put u proteklih desetak godina te su se u mnogim kategorijama nametnule kao glavni izaziva\u010di poznatim brendovima. Tijekom vremena stekle su <strong>naklonost hrvatskih potro\u0161a\u010da<\/strong> pa tako ne treba \u010duditi da \u010dak<strong> 96 posto na\u0161ih gra\u0111ana<\/strong> kupuje proizvode trgova\u010dkih marki, objavio je magazin <a href=\"https:\/\/jatrgovac.com\/trgovacke-marke-veliko-povjerenje-kupaca\/\">Ja Trgovac<\/a>.<\/p>\n<p>Kupci trgova\u010dkih marki najvi\u0161e vjeruju privatnoj marki <strong>drogerijskog lanca DM (25 posto)<\/strong>, a drugo su mjesto podijelili <strong>Lidl<\/strong> i <strong>Konzum<\/strong>, \u010dijim markama najvi\u0161e vjeruje po<strong> 20 posto kupaca<\/strong>. Solidnih 12 posto udjela ima Kaufland, a potom dolaze Spar (osam posto), M\u00fcller (\u010detiri posto), Plodine i Tommy (po tri posto) te KTC i NTL (po jedan posto).<\/p>\n<p>Pritom gotovo tre\u0107ina kupaca trgova\u010dkih marki (31 posto) navodi da te <strong>proizvode kupuje svaki put<\/strong> kada ide u nabavku namirnica za ku\u0107anstvo, a da to radi \u010desto kao svoj odgovor navodi 58 posto hrvatskih gra\u0111ana. Preostalih 11 posto kupaca trgova\u010dkih marki isti\u010de da te proizvode kupuje rijetko.<\/p>\n<p>Kupci trgova\u010dkih marki zna\u010dajno <strong>vi\u0161e kupuju prehrambene<\/strong> (50 posto), nego neprehrambene (15 posto) proizvode privatnih marki, dok 35 posto navodi kako ih kupuje podjednako.<\/p>\n<p>Zanimljivi su i razlozi za kupnju trgova\u010dkih marki. Tako ukupno <strong>36 posto kupaca<\/strong> navodi da te proizvode kupuje zato \u0161to su<a href=\"https:\/\/gorica.info\/en\/2023\/04\/18\/najskuplje-i-najjeftinije-u-hrvatskim-trgovinama-jedan-proizvod-poskupio-10291-od-uvodenja-eura-a-najvise-je-pojeftinio-deterdzent-za-6231\/\"> jeftiniji<\/a> od brendova, a \u010dak njih<strong> 58 posto zato \u0161to su jeftiniji<\/strong>, a <strong>jednako kvalitetni<\/strong> kao i brendovi.<\/p>\n<p>Istra\u017eivanje su tijekom o\u017eujka godine proveli Ja Trgovac magazin i agencija Hendal na nacionalno reprezentativnom uzorku gra\u0111ana Hrvatske starijih od 18 godina.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trgova\u010dke marke pro\u0161le su duga\u010dak put u proteklih desetak godina te su se u mnogim kategorijama nametnule kao glavni izaziva\u010di poznatim brendovima. Tijekom vremena stekle su naklonost hrvatskih potro\u0161a\u010da pa tako ne treba \u010duditi da \u010dak 96 posto na\u0161ih gra\u0111ana kupuje proizvode trgova\u010dkih marki, objavio je magazin Ja Trgovac. Kupci trgova\u010dkih marki najvi\u0161e vjeruju privatnoj [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":47751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[85],"tags":[3752,993,994,710,1195,9643,988],"class_list":["post-47750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-potrosaci","tag-dm","tag-konzum","tag-lidl","tag-potrosaci","tag-robne-marke","tag-trgovacke-marke","tag-trgovci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u010cak 96 posto Hrvata kupuje trgova\u010dke marke: Jeftinije su od poznatih brendova, a podjednako kvalitetne - Gorica 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